Privacy policy


  1. Introduction
    1.1 This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, make a purchase, or otherwise interact with us (the “Services”).
    1.2 By using our website or providing personal information to us, you agree to the collection and use of your information in accordance with this Privacy Policy and applicable data protection laws in the United Kingdom, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
    1.3 This Privacy Policy applies to personal information we collect through our online store and any related services. It does not apply to third‑party websites, services or applications that may be linked from our website.

  2. Who we are (Data Controller)
    2.1 For the purposes of data protection law, we act as the “data controller” of your personal information.
    2.2 Our trading name is: Caliora.
    2.3 You can contact us in relation to this Privacy Policy or your personal information at:

  • Email: info@shopcaliora.com

  1. Personal information we collect
    3.1 We may collect and process the following categories of personal information about you:

  • Identity and contact details: name, email address, billing address, shipping address, telephone number.

  • Order and transaction information: products purchased, payment method (token/identifier only, not full card details), order value, currency, order dates, delivery information.

  • Account information (if you create an account): username, password (stored in an encrypted format), order history, saved addresses and preferences.

  • Communications: records of emails, messages, and other communications you send to us, including customer service inquiries and responses.

  • Technical and usage data: IP address, browser type and version, device identifiers, time zone setting, operating system, referring URLs, page interaction information, and other information relating to your use of our website.

  • Marketing preferences: your preferences in receiving marketing communications from us and your communication preferences.
    3.2 We generally collect personal information directly from you when you:

  • Place an order or attempt to make a purchase

  • Create an account on our website

  • Subscribe to our newsletter or marketing communications

  • Contact us by email or through our contact form

  • Participate in promotions, surveys or other activities on our website
    3.3 We may also collect certain technical and usage data automatically using cookies and similar technologies when you browse our website (see section 8 below).

  1. Legal bases for processing
    4.1 We will only use your personal information where we have a lawful basis to do so. Depending on the context, we may rely on one or more of the following legal bases:

  • Contract: where processing is necessary to enter into or perform a contract with you, such as to process and deliver your order.

  • Legal obligation: where processing is necessary to comply with legal obligations, such as tax, accounting and consumer protection laws.

  • Legitimate interests: where processing is necessary for our legitimate business interests, and your interests and fundamental rights do not override those interests (for example, to prevent fraud, manage our website, and improve our services).

  • Consent: where you have given us clear consent for specific processing, such as receiving marketing communications by email. You may withdraw your consent at any time (see section 10).

  1. How we use your personal information
    5.1 We may use your personal information for the following purposes:

  • To provide and manage our Services: processing orders, taking payment, arranging shipping, delivering products, and providing customer support.

  • To create and manage your account: enabling you to register, log in, view order history, and manage your preferences.

  • To communicate with you: sending order confirmations, updates, and service‑related messages, responding to your inquiries, and providing customer service.

  • To improve our website and services: monitoring and analysing usage, troubleshooting, testing new features, and maintaining the security of our systems.

  • To send marketing communications: where you have consented or where we are otherwise permitted by law, sending you information about products, offers, promotions, or news that we think may interest you.

  • To comply with legal obligations: maintaining appropriate business records, handling complaints, resolving disputes, and complying with applicable laws and regulations.

  • To prevent fraud and misuse: verifying identity, monitoring for suspicious activity, and protecting the security and integrity of our website and systems.

  1. Sharing your personal information
    6.1 We do not sell your personal information. We may share your personal information with trusted third parties for the purposes described in this Privacy Policy, including:

  • Payment service providers and banks: to process payments and prevent fraud.

  • Delivery and logistics partners: to deliver your orders and manage returns.

  • IT and hosting providers: to host our website, store data, and provide technical support.

  • Analytics and advertising partners: to help us understand website usage and, where applicable, to deliver or measure advertising (subject to consent where required).

  • Professional advisers: such as legal, financial or compliance advisers, where necessary.
    6.2 Where we share personal information with third‑party service providers, we require them to use the information only as necessary to provide services to us and to protect your personal information in line with applicable data protection laws.
    6.3 We may also disclose your personal information where required to do so by law, regulation, court order or a competent authority, or where we believe disclosure is necessary to protect our rights, your safety or the safety of others, or to investigate fraud.

  1. International transfers
    7.1 Some of our service providers or partners may be located outside the United Kingdom, which may involve transferring your personal information to countries that do not have the same level of data protection laws as the UK.
    7.2 Where we transfer your personal information outside the UK, we will ensure that appropriate safeguards are in place, such as:

  • The use of standard contractual clauses approved by the UK authorities; or

  • Transfers to countries that have been recognised as providing an adequate level of data protection.
    7.3 You can contact us using the details in section 2 if you would like more information about the safeguards we use for international data transfers.

  1. Cookies and similar technologies
    8.1 We may use cookies and similar technologies (such as pixels and tags) to:

  • Enable key website functionality and secure areas of the site

  • Remember your preferences and improve your experience

  • Analyse how our website is used and improve performance

  • Support marketing and advertising activities, where permitted
    8.2 You can control certain types of cookies through your browser settings and, where implemented on our website, through our cookie banner or preference centre. Please note that disabling certain cookies may affect the functionality of our website.
    8.3 For more detailed information about the cookies we use and how you can manage them, please refer to our [Cookie Policy] (or, if a separate policy is not available, we can provide more details on request).

  1. Data retention
    9.1 We will keep your personal information only for as long as is reasonably necessary for the purposes set out in this Privacy Policy and to comply with our legal, tax, accounting and reporting obligations.
    9.2 When we no longer need your personal information, we will take steps to delete or anonymise it. If deletion is not possible (for example, because the data is stored in backup archives), we will securely store it and isolate it from further use until deletion is possible.
    9.3 Factors we consider when determining retention periods include:

  • The amount, nature and sensitivity of the personal information

  • The potential risk of harm from unauthorised use or disclosure

  • The purposes for which we process it and whether we can achieve those purposes through other means

  • Applicable legal requirements and limitation periods for claims.

  1. Your rights
    10.1 Under UK data protection law, you may have the following rights in relation to your personal information:

  • Right of access: to request a copy of the personal information we hold about you and certain details about how we use it.

  • Right to rectification: to request correction of inaccurate or incomplete personal information.

  • Right to erasure: to request deletion of your personal information in certain circumstances (also known as the “right to be forgotten”).

  • Right to restriction: to request that we restrict the processing of your personal information in certain circumstances.

  • Right to data portability: to receive your personal information in a structured, commonly used and machine‑readable format and to transmit that data to another controller, where technically feasible.

  • Right to object: to object to our processing of your personal information where we are relying on legitimate interests, and to object at any time to processing for direct marketing.

  • Right to withdraw consent: where we rely on your consent to process personal information, you have the right to withdraw that consent at any time.
    10.2 If you wish to exercise any of these rights, please contact us at info@shopcaliora.com, clearly stating your request and including enough information to identify you.
    10.3 We may need to request specific information from you to help us confirm your identity and to ensure your right to access your personal information (or to exercise any other rights).
    10.4 We aim to respond to all valid requests within one month. In some cases, this may take longer, for example if your request is particularly complex or if you have made multiple requests.

  1. Marketing communications
    11.1 If you choose to receive marketing communications from us (for example, by subscribing to our newsletter), we may send you emails about our products, offers and news that we think may interest you.
    11.2 You can stop receiving marketing emails at any time by:

  • Clicking the “unsubscribe” or “opt‑out” link in any marketing email you receive from us; or

  • Contacting us at info@shopcaliora.com and stating that you no longer wish to receive marketing communications.
    11.3 Even if you opt out of marketing, we may still send you non‑marketing communications where necessary, such as order confirmations, service messages and updates about your account or purchases.

  1. Children’s privacy
    12.1 Our website and Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under this age.
    12.2 If you are under 13, please do not use our website or provide any personal information to us.
    12.3 If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete it as soon as possible. If you believe a child has provided us with personal information, please contact us at info@shopcaliora.com.

  2. Security of your personal information
    13.1 We take reasonable and appropriate technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration or destruction.
    13.2 While we strive to protect your personal information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we continuously work to improve our security measures.

  3. Complaints and contact
    14.1 If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

  • Email: info@shopcaliora.com

  1. Changes to this Privacy Policy
    15.1 We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or for other operational reasons.
    15.2 We will post the updated Privacy Policy on this page and update the “Last updated” date below.
    15.3 We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes are made will constitute your acceptance of the updated Privacy Policy.